COACHING BUSINESS ASSESSMENT
You Are a Good Coach.
Is Your Business Showing It?
We see what your potential clients see or don’t see. We review your practice the way a potential client meets it: the search, the website, the profile, the free guide, the booking page, the call. Then we review it the way a strategist would: the offers, the prices, what an hour of your time really earns, and where clients are slipping away before they ever book. You receive one clear document that shows what is working, what is costing you clients, and what to do first to maximize value. Or have us sit in a real session as your client, and tell you what it felt like from their chair.
$299 | Within 5 business days | All we need is your website address
No sales call. No passwords. No obligation to hire us afterward.
Use it yourself, hand it to your vendors, or have us make the changes.
See a complete sample assessment
Coaching is one job.
Running a coaching business is another.
For most coaches, nobody trained you for the business side.
Pricing a package, writing a services page, choosing between Instagram and a newsletter, ending a discovery call with a clear next step: most coaches learn these one expensive experiment at a time. And no template or automated tool will tell you that:
Your most-viewed post sends readers to a booking page you stopped using.
A buyer only sees your price after they have already decided to pay.
Your discovery call ends without a clear next step.
Your profiles describe you three different ways, so no one is sure what you do.
Each of these is a moment when a potential client quietly chooses someone else. They do not ask what you meant. They move on, and you never know they were there.
Your assessment is led by our founder, Meg Costantini, MBA, a business strategist with more than twenty years in leadership and executive roles. Her career has been built on solving complex business problems, leading major change, and finding the risks, missed revenue and opportunities others overlooked. She reads a coaching practice the way an owner and a buyer would at the same time.
We open the pages, follow the links, test the booking paths and compare what your practice actually offers with what the internet says it offers. When something appears wrong or missing, we verify it before including it.
Then we turn what we find into clear, prioritized direction: what matters, why it matters and what to do first.
Coaches who want more of the right clients and more revenue.
Solo coaches, small practices and coaching companies, in any niche: life, business, executive, career, relationship, faith-based, health and wellness, and more. You may recognize yourself here:
People follow you, but few book a call
Calls happen, but few become paying clients
You are not sure your prices are right, or how to show them
Your calendar is full, or close to it, and your income has stopped growing
Clients finish with you and do not continue, return or refer others
You are about to spend money on a new website, ads or a coaching program and want to know what actually needs to change
You do not need a big website or a large following. People are already looking for the help you offer. The question is what they find, and whether it leads them to you.
What You Receive
A Word document and a PDF, written in plain language for coaches, including:
Every finding explained: what we found, why it matters and what to do about it
What already works, so no change puts it at risk
The findings that matter most, explained in full
A plan in priority order, with who should make each change
A brief your web designer, assistant or platform’s support team can work from
Rewritten examples in your own words: a page opening, a search title, a follow-up email after a first call
A list of what is not worth your money right now
Your strengths, weaknesses, opportunities and threats, in plain words
Use it yourself, hand it to the people who already help you, or hire us to carry it out as a separate project, quoted on its own. The choice is yours.
You know your coaching.
Your next client does not.
You know why clients trust you, what makes your work different and how much one session can change someone’s week. A potential client knows only what your website, profiles and booking page tell them.
Every day, people search for exactly the help you offer. If they cannot find you, understand you, trust you or see what to do next, they choose someone else. Most coaches never know they were considered.
We find the gap between the practice you know and the practice they see. Then we show you what to do about it.
Your whole coaching business, from the first search to the first paid session.
Every finding is explained: what we found, why it matters to your business, and what to do about it. Business terms are explained the first time they appear.
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Every way to work with you and what each costs, and whether a new client can tell where to start. What an hour of your time really earns once preparation and admin are counted, and which offers are worth growing. The path from first contact to the first paid session: the booking page, the form, and what a new inquiry is told next. Whether what your pages promise matches what clients can see before they buy.
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Every key page of your website reviewed, with what works, what to change and the words a first-time visitor actually reads. How you appear when people search for your name and for the coaching you offer, including what AI assistants say about you. Your Google profile, coaching directories, testimonials and reviews, and what others say about you.
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Every platform you use or once used, what you post, and whether each post leads anywhere. How you describe yourself across every profile, and whether the message holds together. The full path from first look to paying client: free guides, email, the booking page and what happens after someone books.
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Five named competitors, what buyers compare you on, and the openings they leave. Your terms, privacy, testimonials and wording, set out as one brief you can take to your own attorney. Your strengths, weaknesses, opportunities and threats in plain words, and every recommended change in priority order, with who should do it and where to make it.
The Coaching Session Review:
What Does It Feel Like to Be Your Client?
Your clients will rarely tell you honestly. We will. You run a normal one-hour coaching session with us, just as you would with a new client, on Zoom, Proton Meet or the platform you already use. We come as a client with a realistic situation that fits your niche.
The session is recorded or transcribed for the review, and the recording or transcript is deleted once your written review is sent. Afterward, you receive a written review of what we saw and how it felt from the client’s chair. It covers:
How the session opened, and whether we knew what to expect
How well we felt heard, and when we did not
Your questions: which ones opened something up and which ones closed it down
Structure and pace: whether the hour had a clear shape and used the time well
Agreements and next steps: whether we left knowing what to do
The close: whether we knew how to keep working with you, and whether we wanted to
What to keep, and the specific changes that would make the biggest difference
$199 | One 60-minute session | Written review within five business days of the session. Once your order is placed, we will contact you within one business day to schedule the session.
This is a client’s-eye review of one session, not a certification assessment or mentor coaching, and it does not count toward credential hours. Order My Session Review
Clear Direction Within Five Business Days.
Step One. Choose Your Option and Check Out.
Tell us your website address and how to reach you. That is all we need. No sales call, no passwords and no access to your website, analytics or social accounts. If you work in a field where professional licensing could apply, such as counseling or nutrition, we may ask you one question about it. With your permission, we will also contact you as a prospective client would, so we can see the whole path to a conversation.
Step Two. We Do the Work.
We review everything a potential client can find about your business. Session reviews take place on Zoom, Proton Meet or the platform you already use with clients.
Step Three. Your Results Arrive.
Your assessment arrives as a Word document and a PDF within five business days. Your session review arrives within five business days of the session. If we are booked beyond those windows when you order, we will tell you the expected timing before we begin.
Frequently Asked Questions
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No. There are no scores, grades or dashboards. We open every page, follow every link and read your business the way a potential client would.
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No. No passwords and no access to your website, analytics, social media or booking system. We review what the public can see.
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Your website address. We find everything else, including the profiles and pages you may have forgotten about.
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We can, as a separate project. Making the changes is not included in the $299 assessment. If you would like us to carry out any of the work, we scope it and quote it separately, so you know exactly what is included before you decide. The assessment is complete enough for you or your current helpers to act on without us.
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One coaching practice, its main website and the public profiles connected to it. If you run several brands or unrelated businesses, we will contact you before we begin to confirm the scope.
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No. Results depend on your business, your market and how the recommendations are carried out. No particular number of clients, bookings or revenue result is guaranteed. What we do guarantee is that the assessment will show you something about your business you did not already know. If it does not, tell us within seven days and we will refund it.
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No. It names the questions worth taking to an attorney and puts them in one brief, so the conversation is short and focused.
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You coach us for one hour, as you would any new client, on Zoom, Proton Meet or the platform you already use. We bring a realistic situation. You do not need to prepare anything different from a normal first session.
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Yes. We record the session or take a transcript so your review reflects exactly what was said. It is deleted once your written review is sent, and it is never shared.
Choose Where to Start.
Coaching Business Assessment, $299. (Highest Value) Your whole coaching business, reviewed, with a plan in priority order.
Coaching Session Review, $199. One hour as your client, and a written review of the experience.
Assessment + Session Review, $479. Both, read together: the full assessment and a one-hour session review, so you can see whether your coaching delivers what your website promises.
If the assessment doesn’t show you something about your business you didn’t already know, tell us within seven days and we’ll refund it.
Your next client is already looking.
Find out what they see, and what it feels like to work with you, before they decide.
We identify risks, gaps and opportunities. We do not provide legal, tax or regulatory advice.